But we do hope you LOVE some of these Valentine’s Day marketing ideas!
Valentine’s Day is right around the corner and it’s time to figure out your strategy. How can you help your target customer celebrate the holiday? If you are a restaurant with a vibe that screams romance – you’re going after couples wanting a romantic dinner. Women’s retailer with high-end merchandise? Single ladies that want to treat themselves might be your focus. Personal services are great for gifting – especially by men at a loss for what to buy for their boo. Figure out how to tailor your offerings to key customer groups and then make a plan to attract and convert them, whether that’s in-person or virtually.
Hospitality
Put together some romantic dinner packages paired with alcoholic beverages that you can offer for dine-in or to-go. Design couples activity packages – a virtual wine tasting, a cocktail mixing class, or a cook-at-home meal kit. Create a Spotify playlist to help your customers set the mood at home! You can also consider partnering with non-competing businesses to design a bundle! Dinner and hotel stay, massage and wine tasting.
Not a traditional Valentine’s Day spot? Work with a dating site or matchmaker to host a singles mixer (in-person or remotely), or have an anti-Valentine’s day celebration with nary a rose or chocolate in sight.
Retail
Create Valentine’s Day themed displays with relevant merchandise that look great on social. Put together pre-wrapped baskets or packages that are easy to pick-up, ship, and gift – no muss, no fuss. Think about non-romantic customers as well: singles who want to treat themselves, non-traditional recipients (sisters, mothers, BFFs, etc). Engage influencers to help promote your offerings. Publish a gift guide with different ideas from your business organized by the recipient (romantic partner, BFF, dog mom, mom that needs a break, etc).
Personal Services
Promote BOGO couples procedures or offer customizable services bundles for a personalized experience! Turn gift certificates into a gift basket with bonus products and extra enhancements to make them feel more special (and less of an afterthought). Make sure you evaluate your advertising strategy – a targeted click-to-purchase now ad on a site with heavy male traffic can drive serious conversion!
For non-romantic clients, consider hosting a singles botox party or a BFF mani/pedi party. Take private reservations for small groups and add fun touches to make them feel special!
Need more ideas? Give us a call or shoot us an email!
