#NewYearNewMarketing
We have NO idea what 2021 will bring (if you do, please share with the class) but that doesn’t mean you can’t plan for the worst, and hope for the best! ⠀
January = Resolutions and this year won’t be any different! People everywhere will still be trying to lose weight, getting organized, testing out a new look, a new diet, or new lifestyle in 2021. The difference this year will be whether they are working on these resolutions virtually – or in person.
Wellness coaching, fitness training, personal shopping, and more all went virtual over the last year. And even as the current environment (hopefully) goes back to normal, the changes in consumer behavior are likely to have permanent effects – which can actually be a great thing for your business! Including a virtual/e-commerce component to your business allows you to expand your potential market – exponentially!
Running a digital business requires a different marketing strategy than a traditional brick and mortar, but with the right plan, and the right online tools, you can capitalize on the momentum you already have!
That doesn’t mean face-to-face customer interactions will be completely gone though! With lots of choices available to consumers that start venturing out, welcoming them back with engaging marketing, unique offerings, and excellent service will be key to continued success!
Bottom line – if you can find ways to capitalize on the #NewYearNewYou mentality – you’ll be in great shape to start the year with a ?!
Want more New Year’s Marketing Ideas & Trends? From sustainability to accessibility, check out “21 Trends for 2021” from Trend Watch.
Need help planning your 2021 Marketing Strategy? Give us a call or send us a message and we’ll get started!
