Campaign Strategy
Designed to drive off-premise sales on what is typically a slower day for a non-sports focused restaurant, we created a promotional package that included photography, in-store POS, email campaign, paid and organic social media, and PR.
A paid social campaign and influencer partnership helped drive customers to Trudy’s online ordering platform and third party delivery sites.
Feature with Austin influencer “The Mimosa Mom”
We set up a featured blog post and Instagram marketing package with Austin influencer – The Mimosa Mom.
Her in-feed post had 250+ likes, and her Instagram stories reached an additional 3,000+ users.
See the blog post HERE.
Results
Trudy’s received more than 100 orders for Big Game Packages on Super Bowl Sunday. These high-profit margin items generated significant revenue on a day where they typically do not see high-traffic.
It also garnered awareness of Trudy’s off-premise program in general, and gained to-go customers.
