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If you are looking to get your ads in front of potential customers, where is the best place to purchase advertising? Traditional cable television advertising has been a cornerstone in advertising campaigns for years, but with the current shift in viewership to online-connected devices, streaming and programmatic over-the-top (OTT) ads are now dominating the media buying landscape.

So let’s talk a little bit today about those videos and creators that go so viral that they cross over into almost every industry, every target market, every demographic, every different type of social media platform. You’ve probably seen quite a few people online posting about whether it’s a “bones day” or a “no bones” day and have either been very confused or very excited.

For restaurants, retailers, and personal services, converting a smartphone search to an in-person visit has never been more important. Did you know that over a BILLION people (yes, with a B) use Google Maps? And that location-related searches have been growing 50 percent faster than mobile searches overall in the past year?

You’ve probably heard the terms “ghost kitchen”, “virtual restaurant” or “delivery-only restaurant” floating around lately. For many restaurants, “ghost kitchens” or “virtual restaurants” offer some intriguing benefits. Keep reading to learn more.

But we do hope you LOVE some of these Valentine’s Day marketing ideas!  Valentine’s Day is right around the corner and it’s time to figure

#NewYearNewMarketing We have NO idea what 2021 will bring (if you do, please share with the class) but that doesn’t mean you can’t plan for

A lot has changed in the Hospitality Industry in the last few months, but one trend that hasn’t is Brunch. With more cities and states relaxing rules on